Privacy Policy | emerald-flux

emerald-flux Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website emerald-flux.com.

Information We Collect

Information You Provide Directly

When you interact with our website, you may choose to provide certain information, including:

Email address when subscribing to our newsletter
Name and contact details when sending us enquiries
Feedback and comments you submit about our content
Any other information you voluntarily provide through correspondence

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage patterns:

IP address and approximate geographic location
Browser type and version
Operating system
Pages visited and time spent on each page
Referring website or source
Date and time of your visit

How We Use Your Information

We use the information we collect for the following purposes:

To provide and maintain our website and services
To respond to your enquiries and correspondence
To send you newsletters if you have subscribed
To analyse website usage and improve our content
To detect and prevent technical issues or abuse
To comply with legal obligations

Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data based on the following legal grounds:

Consent: When you subscribe to our newsletter or submit optional feedback
Legitimate Interests: For website analytics, security, and service improvement
Legal Obligation: When required to comply with applicable laws

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. For detailed information about the cookies we use and your choices regarding cookies, please see our Cookies Policy.

Third-Party Services

We may use third-party service providers to assist in operating our website and conducting our business. These providers have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your information.

Third-party services we may use include:

Website analytics providers
Email service providers for newsletter delivery
Content delivery networks
Hosting providers

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements.

Newsletter subscription data: Until you unsubscribe or request deletion
Correspondence: Up to 3 years after the last communication
Analytics data: Up to 26 months

Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate personal data
Right to Erasure: Request deletion of your personal data in certain circumstances
Right to Restrict Processing: Request limitation of processing in certain circumstances
Right to Data Portability: Receive your data in a structured, commonly used format
Right to Object: Object to processing based on legitimate interests
Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details provided below.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

International Transfers

Your information may be transferred to and processed in countries outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office.

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can take appropriate action.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Email: [email protected]
Post: Data Protection Officer, emerald-flux Ltd, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ

Supervisory Authority

If you are not satisfied with our response to your complaint or believe we are processing your personal data unlawfully, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: ico.org.uk
Helpline: 0303 123 1113